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HubSpot CRM AI
About Tool
HubSpot CRM AI, part of HubSpot's Smart CRM suite, integrates AI capabilities across marketing, sales, and service hubs. It utilizes Breeze Assistant and Breeze Agents to assist teams in tasks like meeting preparation, content creation, and strategic analysis. The platform also offers features like AI-generated summaries, data enrichment, and real-time insights, all within a unified system that connects your apps and data.
Key Features
- Breeze Assistant: An AI companion that helps with meeting prep, content creation, and strategic analysis by using CRM data and connecting to your business ecosystem.
- Breeze Agents: AI-powered specialists that extend your team's marketing, sales, and service capabilities.
- Data Enrichment: Automatically enriches records with data from emails, calls, the web, and HubSpot's dataset.
- AI Overviews: Provides insights about critical CRM data, flagging issues or missing data.
- Custom Data Model: Allows storing any type of data in your CRM with custom objects, events, scoring, and calculations.
- Data Agent (Beta): AI searches your CRM, calls, emails, documents, and the web to find answers to your questions.
- AI-Powered Content Generation: Assists in creating personalized sales emails, landing pages, and blog posts.
Pros
- Unified platform connecting data, teams, and tools.
- AI-driven automation and insights enhance productivity.
- Customizable data model to fit specific business needs.
- Seamless integration with existing HubSpot tools.
- Scalable solution suitable for businesses of all sizes.
Cons
- Some advanced AI features are in beta and may have limited availability.
- Requires a HubSpot subscription for full access to AI capabilities.
- Customization may require a learning curve for new users.
Who is Using?
Businesses of all sizes, from startups to enterprises, across various industries, seeking to enhance their customer relationship management with AI-powered tools.
Pricing
- Free CRM: Includes basic CRM features with AI capabilities.
- Starter Plan: $30/month – Adds more advanced features and increased usage limits.
- Professional Plan: $800/month – Offers additional tools for automation, reporting, and customization.
- Enterprise Plan: Custom pricing – Tailored solutions for large organizations with complex needs.
What Makes Unique?
HubSpot CRM AI stands out by offering a comprehensive suite of AI-powered tools within a unified platform, enabling businesses to automate tasks, gain insights, and deliver personalized customer experiences without the need for extensive technical expertise.
How We Rated It
- Ease of Use: ⭐⭐⭐⭐⭐
- Features: ⭐⭐⭐⭐⭐
- Value for Money: ⭐⭐⭐⭐☆
- Overall: 4.8/5
HubSpot CRM AI provides a robust and user-friendly solution for businesses looking to leverage AI in their customer relationship management. With its comprehensive features and seamless integration, it empowers teams to work smarter and deliver exceptional customer experiences.

