About Tool

Meltwater’s Consumer Intelligence suite enables organisations to capture and analyse vast amounts of online consumer data including social media posts, forums, blogs, video transcripts and more. By applying AI, data science and market-research expertise, the tool surfaces patterns, behaviours and emerging signals that traditional research often misses. The platform supports audience segmentation, trend detection, brand equity tracking and competitor benchmarking, all in a single workspace. For businesses aiming to be consumer-centric and agile, it offers a bridge between raw data and strategic action.

Key Features

• Live global data feed covering social, blogs, forums, news, video and more
• AI-driven insight extraction: trend detection, behaviour segmentation, sentiment & brand equity
• Smart audience segmentation based on behaviours, attitudes, influence levels
• Shareable dashboards and exportable insight reports for teams across functions
• Built-in competitive benchmarking and market-trend forecasting
• Integration of first-party data (e.g., surveys, NPS) with third-party social data

Pros:

• Real-time consumer intelligence means you’re not waiting months for insights
• Rich data coverage across channels and regions makes it suitable for global brands
• Advanced segmentation goes beyond demographics to behaviours and attitudes
• Dashboards and export options enable wider team collaboration and strategic usage

Cons:

• As an enterprise-grade tool, implementation may require significant investment and onboarding
• Smaller teams or niche use-cases might find the platform more complex than needed
• Pricing is not transparent and likely customised, which may make budgeting harder for some users

Who is Using?

Meltwater’s Consumer Intelligence suite is used by marketing teams, consumer-insights departments, brand managers, product-development teams and global enterprises that need a deep, real-time understanding of customer attitudes and market trends. It’s well suited for organisations that operate across multiple regions and need actionable intelligence at scale.

Pricing

Meltwater uses a customised pricing model based on the scale of usage, data sources, language coverage and services required. Interested organisations typically contact Meltwater for a demo and quote tailored to their needs.

What Makes It Unique?

What sets Meltwater apart is the combination of a large-scale live data feed with AI-driven insight extraction and market-research-level expertise, packaged into a single suite. It shifts from just listening to consumer voices to actively discovering unknown patterns and enabling strategy around them.

How We Rated It:

• Ease of Use: ⭐⭐⭐⭐☆
• Features: ⭐⭐⭐⭐⭐
• Value for Money: ⭐⭐⭐⭐☆

If your organisation seeks a powerful solution to uncover what consumers are genuinely saying and thinking across geographies and channels Meltwater’s Consumer Intelligence suite is a strong contender. It’s most appropriate for mid-to-large enterprises with meaningful data needs and budget to match. For smaller teams or simpler cases, you may want to explore lighter-weight alternatives, but for strategic, large-scale insight efforts it delivers substantial value.